The secret weapon you never knew your beef needed! Made locally in the heart of Alberta, this beef rub is more than just a blend of spices. It's a badge of honor for those who dare to step away from the bland. It's like a flavor-infused rodeo for your taste buds - and guess what? Your beef's riding shotgun. Lovingly created in small, artisanal batches, each jar is as unique as the Northern Lights themselves. This rub doesn't just walk the walk, it talks the talk, and that talk is 100% gluten-free, all-natural and devoid of any pesky chemicals or high-fructose nonsense. So giddy-up, grab your favorite cut of beef, and let's "Bite the Dust" – because life's too short for flavorless meat!